B2B Intelligence
Lead Scoring
Predictive lead scoring that goes beyond form fills. Our models analyze fit, engagement, and intent signals to surface accounts ready to buy.
Predictive Scoring
ML models trained on your win/loss data predict which leads will convert.
Fit + Intent
Combines firmographic fit with behavioral signals for composite scores.
Real-Time Updates
Scores update as new engagement and intent data arrives.
Threshold Alerts
Notifies sales when accounts cross scoring thresholds.
Score Explainability
Shows exactly which factors contributed to each score.
Lead Scoring uses data from Intent Signals and feeds into ABM Campaigns.