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AI Agent
Audience Agent
Builds and scores audiences using firmographic data, intent signals, and behavioral patterns. Identifies who to target and when they\'re ready to buy.
What it does
Behavioral Segmentation
Creates segments based on engagement patterns, content consumption, and website behavior.
Example: "Segment accounts that viewed pricing but didn't request a demo"
Lookalike Audiences
Builds audiences similar to your best customers using firmographic and behavioral data.
Example: "Find companies similar to our top 20 enterprise accounts"
Intent Signal Aggregation
Combines intent data from Bombora, G2, and TrustRadius to identify in-market accounts.
Example: "Show me accounts researching 'marketing automation' in the last 30 days"
Account Scoring
Ranks accounts by fit, intent, and engagement. Prioritizes for sales follow-up.
Example: "Score our target account list by likelihood to buy this quarter"
Predictive Lead Scoring
ML-based scoring that predicts which leads will convert based on historical patterns.
Example: "Which of today's leads are most likely to become SQLs?"
Audience Agent informs Strategy Agent and provides targeting for Campaign Agent.