Programmatic & Modeling
...sometimes it’s good to take a look back before moving forward.
Marketing mix Modeling
Marketing is not just advertising and sales, it is the process of adapting to the most advantageous of the emerging market opportunities.
Marketing mix modeling
Marketing is not just advertising and sales, it is the process of adapting to the most advantageous of the emerging market opportunities.

Marketing Mix Modeling

Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI).

Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions.

  • Base and incremental volume
  • Media and advertising
  • Trade promotions
  • Pricing
  • Performance measurement and management
  • Demand chain
  • Distribution
  • Launches
  • Competition
  • ROI
  • Marketing Strategy
  • Marketing Plan

Programmatic & Modeling

Programmatic is buying digital advertising space automatically, with computers using data to decide which ads to buy and how much to pay for them.
Modern
Mechanisms of automation and optimization allows a new look at Internet marketing.
Efficient
Think of media advertising as the long-range artillery of marketing.
Scalable
Test your ideas and strategies on a small scale before going big.
Resultative
Get the most accurate view of how your marketing ideas influence audiences to act.

What is Modeling?

Modeling is an analytical approach that uses historic information, such as syndicated point-of-sale data and companies’ internal data, to quantify the sales impact of various marketing activities.

Programmatic - future of the marketing

Programmatic advertising buying is the automated purchase of Internet advertising with the help of software. To make it even clearer – this is the purchase of ads, carried out by robots. This is the main difference from the traditional process of concluding advertising deals, which is reduced to telephone conversations, human communication and manual control over the placement.
Use "smart" advertising
Save time for planning marketing strategies
Forecast sales with various scenarios
Optimize your investments
"Hold your hand on the pulse" of campaign
Transform conversions into profit

It's as ease as 1 - 2 - 3!

1
Join us

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2
Create campaign

Get full analyze of the purchase path and understanding which audience touchpoints wil be most likely to translate to action.

3
Be succesful

Get a significant and growing advantage over competitors as the digital market expands and evolves.

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