Marketing Mix Modeling
Marketing analytics enables marketers to measure, manage, and analyze marketing performance to
maximize its effectiveness and optimize return on investment (ROI).
Beyond the obvious sales and lead generation applications, marketing analytics can offer profound
insights into customer preferences and trends, which can be further utilized for future marketing and
- Base and incremental volume
- Media and advertising
- Trade promotions
- Performance measurement and management
- Demand chain
- Marketing Strategy
- Marketing Plan
Programmatic & Modeling
Programmatic is buying digital advertising space automatically, with computers using data to decide which ads to buy and how much to pay for them.
What is Modeling?
Modeling is an analytical approach that uses historic information, such as syndicated point-of-sale data and companies’ internal data, to quantify the sales impact of various marketing activities.
Programmatic - future of marketing
Programmatic advertising buying is the automated purchase of Internet advertising with the help of software. To make it even clearer – this is the purchase of ads, carried out by robots. This is the main difference from the traditional process of concluding advertising deals, which is reduced to telephone conversations, human communication and manual control over the placement.
- Use Smart Advertising
- Save Time For Planning Marketing Strategies
- Forecast Sales With Various Scenarios
- Optimize Your Investments
- Hold Your Hand On The Pulse" Of Campaign
- Transform Conversions Into Profit
Use "smart" advertising
Save time for planning marketing strategies
Forecast sales with various scenarios
Optimize your investments
"Hold your hand on the pulse" of campaign
Transform conversions into profit
It's as easy as 1 - 2 - 3!
Seize these opportunities of the digital age – sign up, become our client and try out our services.
Get full analyses of the purchase path and gain an understanding of which audience touch points will be most likely to translate to action.
Get a significant and growing advantage over competitors as the digital market expands and evolves.
Recent Case Studies
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