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AI Agent
Optimization Agent
Continuously improves campaign performance. Runs tests, reallocates budget, detects fatigue, and makes adjustments 24/7—so you don\'t have to.
What it does
Automated A/B Testing
Sets up, monitors, and concludes A/B tests. Automatically promotes winners.
Example: "Test these 3 headlines and promote the winner after 1000 impressions"
Budget Reallocation
Shifts budget from underperforming to high-performing campaigns in real-time.
Example: "Move budget away from campaigns with CPA above $80"
Creative Fatigue Detection
Identifies when ads are losing effectiveness and triggers refreshes.
Example: "Alert me when any ad frequency exceeds 4 and CTR drops"
Bid Optimization
Adjusts bids based on performance data across ad platforms.
Example: "Optimize LinkedIn bids to maximize meetings within $150 CPA"
Conversion Rate Recommendations
Analyzes landing pages and funnels to suggest improvements.
Example: "Why is the demo request page converting below benchmark?"
Optimization Agent works with data from Analytics Agent and triggers updates in Campaign Agent.