AI Agent

Optimization Agent

Continuously improves campaign performance. Runs tests, reallocates budget, detects fatigue, and makes adjustments 24/7—so you don\'t have to.

What it does

Automated A/B Testing

Sets up, monitors, and concludes A/B tests. Automatically promotes winners.

Example: "Test these 3 headlines and promote the winner after 1000 impressions"

Budget Reallocation

Shifts budget from underperforming to high-performing campaigns in real-time.

Example: "Move budget away from campaigns with CPA above $80"

Creative Fatigue Detection

Identifies when ads are losing effectiveness and triggers refreshes.

Example: "Alert me when any ad frequency exceeds 4 and CTR drops"

Bid Optimization

Adjusts bids based on performance data across ad platforms.

Example: "Optimize LinkedIn bids to maximize meetings within $150 CPA"

Conversion Rate Recommendations

Analyzes landing pages and funnels to suggest improvements.

Example: "Why is the demo request page converting below benchmark?"

Optimization Agent works with data from Analytics Agent and triggers updates in Campaign Agent.