To improve retailer WWW.StadiumGoods.com’s e-commerce capabilities
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Optimized product feeds on WeChat/TMall/eBay/JD.com for www.StadiumGoods.com.
- Content: Built custom CMS to target content based offer registrations flows, using targeting of multiple offers and data mining of user history data to determine the optimum series of offers to display for user visits.
- Billing: Optimized credit card transactions for chargebacks and fraud detection.
- API: Developed custom code to manage Google/Yahoo PPC campaigns responsible for millions of visits per month; Algorithms included: bid management, position optimization, ad text click analysis, and landing page conversion.