fxcm.com
Launched new Big Data project to assemble, analyze, and publish $2b+ www.fxcm.com performance and Marketing campaign data across all media, hosting and analytics vendors.
Challenge
To enhance B2B services and SEO for FXCM.com
§ Content:- Built custom CMS to guide daily news content by 12+ currency analysts for news topics and keywords, as well as organized and tagged content for website visitors, search engines, and conversion funnel.
§ SEO:- Optimized natural organic search campaigns to 4M+ unique monthly visits, and created landing pages for popular currency pairs, including keyword research, backlink analysis, tags, sitemap, and authorship.
§ Video:- Grew video YouTube channel with daily analyst videos to 21K subscribers and 1.5M views.
§ Studio:- Built filming and editing studio. Hired actors and produced promotional videos, with motion graphics.
§ Responsive:- Converted websites to HTML5/Javascript responsive design with Twitter Bootstrap framework.
§ eLearning:- Designed online instructor led Learn Forex Trading classes with graded exams.
§ Lead Generation:– Setup sales funnel newsletters, downloadable trading guides, and trader personality survey.
§ Real-time: Integrated real-time Reuters live data feeds for 15K economic calendar trading events.
§ Social: Integrated social trading charts by TradingView for all tradable instruments.
§ Premium:- Segmented premium content to upsell from free registration to live trading account.
§ International:- Expanded into international markets, managing the translation and optimization of daily news content to Japanese, Chinese, French, and German.
§ Syndication:- Setup of RSS news content feeds, customizable widgets, and content syndication to promote content view and inbound links from partner financial news content websites.
Results
Led online forex news website www.DailyFX.com to become the largest introducing broker for retail forex broker www.FXCM.com, doubling the account volume to 550+ new live trading clients per month.
- Content: Built custom CMS to guide daily news content by 12+ currency analysts for news topics and
keywords, as well as organized and tagged content for website visitors, search engines, and conversion funnel. - SEO: Optimized natural organic search campaigns to 4M+ unique monthly visits, and created landing
pages for popular currency pairs, including keyword research, backlink analysis, tags, sitemap, and
authorship. - Video: Grew video YouTube channel with daily analyst videos to 21K subscribers and 1.5M views.
- Studio: Built filming and editing studio. Hired actors and produced promotional videos, with motion
graphics. - Responsive: Converted websites to HTML5/Javascript responsive design with Twitter Bootstrap
framework. - eLearning: Designed online instructor-led Learn Forex Trading classes with graded exams.
- Lead Generation: Set up sales funnel newsletters, downloadable trading guides, and trader
personality survey. - Real-time: Integrated real-time Reuters live data feeds for 15K economic calendar trading events.
- Social: Integrated social trading charts by TradingView for all tradable instruments.
- Premium: Segmented premium content to upsell from free registration to live trading account.
- International: Expanded into international markets, managing the translation and optimization of
daily news content to Japanese, Chinese, French, and German. - Syndication: Set up RSS news content feeds, customizable widgets, and content syndication to promote content view and inbound links from partner financial news content websites.
- SharePoint: Implemented an intranet web documentation and workflow management solution for FXCM.com’s back-office operation tasks. Additionally, created enterprise document content taxonomy, metadata, and process client lifecycle workflows via Salesforce API, as well as configured
load balanced farm Dev/QA/Production environments.
From The Client
Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Claritas est etiam processus dynamicus, qui mutationem consuetudium.
