www.fxcm.com

fxcm.com

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Challenge

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§         Content:- Built custom CMS to guide daily news content by 12+ currency analysts for news topics and keywords, as well as organized and tagged content for website visitors, search engines, and conversion funnel.

§         SEO:- Optimize natural organic search campaigns to 4M+ unique monthly visits, and created landing pages for popular currency pairs, including keyword research, backlink analysis, tags, sitemap, and authorship.

§         Video:- Grew video YouTube channel with daily analyst videos to 21K subscribers and 1.5M views.

§         Studio:- Built filming and editing studio. Hired actors and produce promotional videos, with motion graphics.

§         Responsive:- Converted websites to HTML5/Javascript responsive design with Twitter Bootstrap framework.

§         eLearning:- Designed online instructor led Learn Forex Trading classes with graded exams.

§         Lead Generation:– Setup sales funnel newsletters, downloadable trading guides, and trader personality survey.

§         Real-time: Integrated real-time Reuters live data feeds for 15K economic calendar trading events.

§         Social: Integrated social trading charts by TradingView for all tradable instruments.

§         Premium:- Segmented premium content to upsell from free registration to live trading account.

§         International:- Expanded into international markets, managing the translation and optimization of daily news content to Japanese, Chinese, French, and German.

§         Syndication:- Setup of RSS news content feeds, customizable widgets, and content syndication to promote content view and inbound links from partner financial news content websites.

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48 - Claritas est etiam processus
23 - Mirum est notare quam littera
17 - Investigationes demonstraverunt
17 - Eodem modo typi

Results

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0.09% CTR
20% less CPA
272% ROI

From The Client

Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Claritas est etiam processus dynamicus, qui mutationem consuetudium.
Jonathan Simpson
H.R. Frank Exclusive American Club

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