§ Content:- Built custom CMS to guide daily news content by 12+ currency analysts for news topics and keywords, as well as organized and tagged content for website visitors, search engines, and conversion funnel.
§ SEO:- Optimized natural organic search campaigns to 4M+ unique monthly visits, and created landing pages for popular currency pairs, including keyword research, backlink analysis, tags, sitemap, and authorship.
§ Video:- Grew video YouTube channel with daily analyst videos to 21K subscribers and 1.5M views.
§ Studio:- Built filming and editing studio. Hired actors and produced promotional videos, with motion graphics.
§ eLearning:- Designed online instructor led Learn Forex Trading classes with graded exams.
§ Lead Generation:– Setup sales funnel newsletters, downloadable trading guides, and trader personality survey.
§ Real-time: Integrated real-time Reuters live data feeds for 15K economic calendar trading events.
§ Social: Integrated social trading charts by TradingView for all tradable instruments.
§ Premium:- Segmented premium content to upsell from free registration to live trading account.
§ International:- Expanded into international markets, managing the translation and optimization of daily news content to Japanese, Chinese, French, and German.
§ Syndication:- Setup of RSS news content feeds, customizable widgets, and content syndication to promote content view and inbound links from partner financial news content websites.