www.VerizonWireless.com

www.VerizonWireless.com

Launched new Big Data project to assemble, analyze, and publish $2b+ www.VerizonWireless.com performance and Marketing campaign data across all media, hosting and analytics vendors.

Project link
  • Platform:- Built an Oracle data warehouse to collect data from reporting platforms as Omniture and back office customer data warehouse.
  • Media:- Included media data for TV, Search, Display, Print, Radio ad campaigns from external agencies like VMOne, Performics, AdAsia, AV&Co.
  • R:- Conducted statistical analysis with R using techniques such as Clustering and Segmentation.
  • SharePoint:- Published 200+ graphs reporting dashboard in SharePoint.
  • Funnel:- Mapped online customer journey to assign attribution and monitor critical data touch points.
  • KPI:- Tracked customer metrics such as Visits, Orders, Upgrades, and Churn.
  • Model:- Created revenue prediction models based on machine learning in R.
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23 - Mirum est notare quam littera
17 - Investigationes demonstraverunt
17 - Eodem modo typi

Results

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0.09% CTR
20% less CPA
272% ROI

From The Client

Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Claritas est etiam processus dynamicus, qui mutationem consuetudium.
Jonathan Simpson
H.R. Frank Exclusive American Club

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