Marketing is not just advertising and sales, it is the process of adapting to the most advantageous of the emerging market opportunities.

Marketing mix modeling

Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This approach gives you tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns to predict outcomes and systematically allocate resources. 
  • Base and incremental volume
  • Media and advertising
  • Trade promotions
  • Pricing
  • Distribution
  • Launches
  • Competition
  • ROI 
  • Marketing Strategy
  • Marketing Plan
  • Performance measurement and management
  • Demand chain


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